CREATIVE / PERFORMANCE
OPEN
Performance Video Editor
Edit raw UGC and product B-roll into fast-paced, direct-response ads with strong opening hooks, motion design and A/B variations.
Exclusive Upwork Opportunity · Creative Team
We create work people stop for.
Before you apply, review the role expectations, our creative direction and the sample work below. We want candidates to understand the visual standard and subject matter we are building toward before submitting a proposal.
Performance Creative
Hooks · retention · iteration
Visual Direction
Style · composition · brand consistency
Growth Mindset
Testing · feedback · learning
01 · JOB OVERVIEW
Understand the opportunity before you apply.
The original job structure is centered on creative execution, visual consistency and a feedback loop between creative production and performance data.
CREATIVE / DIGITAL MARKETING
OPEN
Graphic Designer
Create high-CTR static ads, carousels, thumbnails and supporting visual assets while maintaining strict brand consistency.
02 · CORE EXPECTATIONS
What we expect from strong candidates.
Candidates should be able to connect creative decisions to the goal of attracting attention, communicating clearly and improving performance through iteration.
01
Performance Video Editing & Motion Graphics
Craft high-retention short-form ad creatives with powerful opening hooks, dynamic pacing and sharp motion design optimized for paid social.
02
Graphic Design & Visual Assets
Produce supporting static ads, overlays and visual assets to maintain brand consistency and maximize campaign CTR.
03
Digital Marketing Integration
Analyze performance metrics such as hook rate, retention and drop-off with the growth team to continuously test and iterate on winning concepts.
HOOK
Can you make the opening moment instantly communicate why someone should keep watching?
RETENTION
Can you use pacing, typography, sound and visual hierarchy to support attention?
ITERATION
Can you create controlled variations and improve the concept from feedback?
REQUIRED BEFORE APPLYING
Review the sample videos & visual references.
Please open our reference library first. Review the sample videos, visual style, pacing, subject direction and overall quality level. This helps you understand exactly what kind of work and creative thinking we want to see in your proposal.
Video Style
Visual Style
Subject Direction
Creative Quality
03 · STYLE & SUBJECT REFERENCES
See the creative direction before you pitch.
VIDEO SAMPLE · 01
PERFORMANCE VIDEO
Performance Ad Example
Reference for hook strength, pacing, direct-response presentation and the overall standard expected from short-form ad creative.
VIDEO SAMPLE · 02
CREATIVE TESTING
Creative Testing Example
Reference for variations, alternative hooks and creative iteration.
IMAGE REFERENCE · 01
VISUAL STYLE
Visual Style Reference
Add a representative image showing the visual language, composition, typography or design direction you want candidates to study.
IMAGE REFERENCE · 02
SUBJECT DIRECTION
Subject / Composition Reference
Add an image that communicates the kind of subjects, framing and visual storytelling the team wants candidates to understand.
FULL REFERENCE LIBRARY
Want to see everything before applying?
Open the complete Drive library for the full collection of sample videos and visual references.
04 · APPLICATION PROCESS
A simple path from review to proposal.
Review first, prepare a relevant portfolio, then return to the Upwork post.
Open the sample library
Review the Drive collection and the sample references on this page before deciding whether the role is a match.
Choose your strongest work
Tailor your portfolio to the role. Prioritize relevant performance, creative or visual work.
Submit on Upwork
Return to the Upwork post and send a focused proposal with the information requested in the job post.
05 · FAQ
Questions before you apply?
The sample library is designed to make the creative standard clear: style, pacing, composition, subject direction and the type of work the team wants candidates to understand before they apply.
The samples are references for direction and quality. Use your own work, but highlight projects that demonstrate capabilities relevant to the role.
Every Apply button on this page is connected to the same UPWORK_JOB_URL variable, so you only need to configure the link once.
Yes. The page and reference-library button are responsive and designed for mobile as well as desktop candidates.
READY TO APPLY?
Review the samples. Then show us your work.
We want candidates to have enough information to make an informed decision before applying. Review the job expectations and sample library first, then submit a focused proposal on Upwork.